landmark.ai

For Established UK Home Improvement Businesses Doing £20k+ Per Month

Stop Chasing Leads.
Start Booking Premium Jobs.

Get exclusive, pre-qualified homeowners booked directly into your diary — qualified by budget, project type, and postcode.

Our average partner closes 2-4 projects/month

Minimum project size: £10K+

💰 Pay only when they qualify.

⚡ Takes less than 60 seconds to apply

How A Home Improvement Business In South Yorkshire Turned £2,800 Into £200,000 Of Signed Work In 60 Days.

That's a 71x return. Not a typo. Watch his 60-second story below.

£2,800
Total ad spend
£200,000
Revenue (60 days)
71x
Return on investment
"It's incredible to be honest — by the time summer comes we'll have 3 teams. What they're delivering is something every business can benefit from."
— Richard, South Yorkshire

If You Run A UK Home Improvement Business, You've Probably Tried All Of This:

Buying shared leads on Bark, Checkatrade or MyBuilder

You pay £20–£40 a lead and you're racing five other businesses to call them first. Half don't answer. The ones who do are price-shopping. You end up competing on price instead of quality — and burning hours chasing people who were never going to book.

Waiting on referrals and hoping the phone rings

When referrals come in, they're brilliant - they close 90% of the time. But you can't predict them, can't scale them, and can't run a business on hope. One quiet month and the bills don't care that you "usually do well off word of mouth".

Paying a generalist agency a fat monthly retainer

You hand over £1,500–£3,000 a month to an agency that runs the same ads for every trade under the sun. They don't know your industry. The leads come in cold and unqualified. And whether they perform or not, you're tied into a contract.

There's a fourth option. The one our clients are using to lock down their area for good.

We Do The Opposite Of All Of That.

We work with one home improvement business per area. We tailor every campaign to your trade and your patch. And we only get paid when the leads we send you actually qualify.

🎯

Exclusive To Your Area

We only take one home improvement business per postcode area. The moment you sign on, your area is locked. No other business we work with can compete with you on the same leads — because there are no other businesses in your trade in your patch. Once your area is taken, it's gone.

🤖

Pre-Qualified By Amy (Our AI)

Every lead is filtered by our AI assistant Amy on WhatsApp before it ever reaches your phone. She qualifies on budget, postcode, project type and timeline - using the criteria you set. By the time you see a name, they've already confirmed they want what you do, in your area, within their budget. No tyre kickers. No 11pm form-fillers who don't remember filling it in.

💰

Pay-On-Results Only

We don't charge you a retainer to "manage your campaigns". You only pay us when a lead qualifies on our criteria and lands in your inbox. No qualifying lead = no payment. The risk sits with us, not you.

And Richard Isn't The Only One.

Meet John — another home improvement business owner using the same system to keep his diary booked solid.

£2,000
Total ad spend
£90,000
Revenue (~3 months)
45x
Return on investment
"We've made £90k, now got 2 vans on the road and booked up till March. I would highly recommend joining."
— John, Glasgow

Here's Exactly How It Works - In 4 Steps.

Our proven 4-step process delivers qualified homeowners directly to your phone.

1

Step 1 - We Lock Your Area

You tell us your postcode area and your ideal project criteria (job type, minimum project value, timeline, distance you'll travel). We confirm your area is still available, sign you on as the only home improvement business we work with in that patch, and start building your campaign.

2

Step 2 - We Run Custom Ads For Your Business

We design and run Facebook and Instagram ads built specifically for your business and your area. No off-the-shelf templates. Every ad is custom — your logo, your branding, your services, your area. We've spent over £500k+ testing creatives, so we know what works.

3

Step 3 - Amy Qualifies Every Lead On WhatsApp

When a homeowner clicks the ad, Amy (our AI) messages them on WhatsApp within seconds. She asks the qualifying questions you've set - budget, project type, postcode, timeline. If they don't fit, they don't reach you. If they do, they confirm everything in writing before being passed across.

4

Step 4 - You Get A Pre-Qualified Quote In Your Inbox

You receive a text and email with a full summary: name, phone, postcode, project type, budget confirmed, timeline confirmed. You pick up the phone, book the quote, and turn up to a homeowner who already wants what you do, in your area, within their budget.

We Only Work With Home Improvement Businesses. That's It.

Most agencies will sell their service to anyone with a credit card — accountants, dentists, gyms, you name it. They run the same playbook for everyone. Different industry, same template, hit publish.

We don't.

Home improvement is the only space we serve. Landscapers, kitchen fitters, bathroom installers, roofers, conservatory specialists, extension builders. Every campaign we've ever run has been for a UK trade business doing premium project work. Every objection we've heard, every seasonality issue, every "the homeowner ghosted me" pattern — we've seen it, and we've solved it.

That's why our ads outperform generalist agencies. That's why our qualifying questions actually filter the right leads. And that's why our clients sign multi-year deals — because once you've got a system that works, why would you switch?

Is This Actually A Fit For You? Let's Be Honest.

This is for you if:

  • You're an established UK home improvement business doing £20k+/month
  • You want to add £100–£300k of premium project work over the next 3 months
  • You can handle 8–15 extra quotes a month without dropping the ball on existing jobs
  • You're willing to follow up on leads quickly (we do most of it, but you need to attend the appointments)
  • You want one long-term marketing partner - not another agency to babysit

This is NOT for you if:

  • You're just starting out and don't have a track record yet
  • You can't handle more work right now
  • You're looking for the cheapest possible option (we're not the cheapest - we're the most accountable)
  • You want someone to "just run some ads" with no involvement from your end
  • You want to grow next year, not this one

Not 100% sure if you qualify? Apply anyway. On the discovery call we'll either confirm it's a fit or tell you exactly what needs to change first. Either way you'll leave the call with a clearer plan than you came in with.

Frequently Asked Questions

You only pay when a lead qualifies on the criteria you've set - budget, postcode, project type and timeline. If a lead doesn't qualify, you don't pay for it. Simple as that. The risk sits with us, not you.

We only take one home improvement business per area, per trade. Once you sign on, no other business in your trade can operate in your patch through us. If your area is already taken when you apply, we'll let you know and put you on a waiting list — we won't dilute the area to chase a fee.

Those platforms sell the same lead to 5–20 businesses at once. They make money whether the homeowner ever answers their phone or not. We're the opposite — your leads are exclusive to you, fully qualified before they reach you, and we don't get paid unless they meet your criteria.

Generalist agencies run the same playbook for every industry under the sun. They charge a fixed retainer whether the campaign performs or not. We only work with UK home improvement businesses. We've run 40+ creative variations specifically for trade campaigns. And we don't get paid unless we deliver qualified leads.

We don't publish the full investment publicly because every area and every project mix is different. On the discovery call we'll show you exactly what your campaign would cost, what kind of return our existing clients are seeing in comparable areas, and what your projected ROI looks like. No pressure - if it's not a fit you'll leave the call with a clearer marketing plan than you came in with.

Most of our clients see their first qualified leads within the first 7 days of going live. Campaigns typically hit full performance by week 4 once we've optimised based on real data from your area.

Almost nothing. We handle the ads, the creative, the campaign management, and Amy handles the qualification on WhatsApp. Your job is to attend the appointments and quote the work.

Most home improvement business owners we speak to have either tried it themselves and got tyre kickers, or used a generalist agency and got nothing. The difference is twofold: our ads are built specifically for trade businesses (we've spent £500k+ testing), and Amy filters every lead before it reaches you. By the time a name lands in your inbox, they've already confirmed budget, project type and timeline.

We'll be straight with you on the call. If your exact postcode is taken, we'll let you know what's available nearby and you can decide if it's worth widening your radius. We won't take your money to dilute someone else's area.

Ready To See If Your Area Is Still Open?

We work with a limited number of UK home improvement businesses — once an area is locked in your trade, it's closed for as long as that business stays with us. Some of our areas have been closed for over 18 months.

If you run an established UK home improvement business doing £20k+/month and you want to lock down your area before a competitor does, fill in the form above. We'll confirm availability within one business day.

90-second application · Pay-on-results only · One business per area